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4 hours to improve your 2020 online marketing
When the topic of online marketing comes up in a meeting, do your palms get sweaty? Does the mere mention of Facebook cause you to cringe? Building an effective and up-to-date digital strategy for your...
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Nonprofits: Supercharge your digital strategy for 2020!
For a number of years, We Are Social has released a Global Digital Report full of valuable information and statistics. The 2019 report was no different and the Canadian data reinforces how important it...
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Communicatto Academy launches with a sonic boom!
On Monday, November 4, we officially launched Communicatto Academy. And we don’t want to toot our own horn too loudly… but it was a raging success! Despite an unhelpful downfall of white, fluffy,...
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Top 5 tricks to squeeze the most from your digital marketing budget
The final days of 2019 are upon us, which likely means your digital marketing budget is stretched to its limits by this point. We get it – however, there’s still tons you can do to help close out the...
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Becoming the conversion captain of your organization
A lot of people think that digital marketing is all about attracting eyeballs. If you can just get enough people to see your ad or your picture, video, or tweet, then all your marketing dreams will...
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What is Web Accessibility and why should you care about it? (Part 3)
In the third and final part of our discussions about Web Accessibility, Robin gives us some simple tips that companies and organizations can follow to make sure their website is more accessible....
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Giving back to Calgary with dynamic digital marketing
It’s a new year full of new possibilities! Communicatto Academy is looking to help everyone make the most of 2020 with a digital marketing offer. The digital strategy course we launched with on...
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Keeping your nonprofit’s calls-to-action tight and targeted
Has your nonprofit ever struggled coming up with kick-butt calls-to-action? We’ve all been there at one time or another in our digital marketing lives. Assessing and implementing an ask that connects...
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Priming your performance with the updated PESO model
Gini Dietrich of Spin Sucks has posted an updated version of the PESO model and it’s got us pretty excited here at Communicatto. Dietrich introduced the PESO model 8 years ago and wrote about it in her...
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How to manage your marketing in uncertain times
The last few weeks have been nothing if not tumultuous. And yet, despite the ever-changing dynamics that are the COVID-19 landscape, many of us still have jobs to do. If you have a marketing role, you...
View ArticleSocially Speaking Episode 8: How do I fundraise during COVID-19?
This week, Socially Speaking picks up the question we looked at last week from the perspective of nonprofits: how do I market and fundraise during COVID-19? You may think that now is a bad time to try...
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Communicatto Question Period: Answering your questions about digital marketing
There are many parents out there right now with kids at home who are juggling their work with school work. Suddenly you have to remember what the heck to do with fractions! And while Prime Minister...
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The 4 Ps that will power up your social performance
Very few organizations exist to post things on social media. We use social media to reach an audience that can help us achieve our goals. Your social performance – how well you use your social media...
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Training tips to take your social media marketing over the top
Digital tools are great because they are generally easy to use and accessible to anyone. But without a thoughtful, evidence-based strategy, you can find yourself in trouble quickly! If you’re...
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Building your brand community with voice and vision
Earlier today, we shared an interesting article from our friends at Sprout Social about what a brand community is and how you can build one. We thought Sprout’s definition of a brand community was...
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Top 10 social media scams and why they work
In our last blog post, we talked about voice, vision, and values. Perhaps that got you thinking about Communicatto’s vision and values. I think everyone agrees that we wear our hearts on our sleeves....
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