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In the digital world, relationships matter
In this week’s edition of the digital literacy series we examine the power of social relationships – what makes them possible, why they’re powerful and important and why they matter to businesses. To...
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Public Relations pulse: old-school meets new media
There’s no doubt that digital media has altered the public relations landscape forever. Given this reality, what does the current world of PR and corporate communications look like? In this week’s...
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Movement marketing: harnessing a passion for giving
Digital media has made a big world seem small, allowing people from across the globe to connect in real time and around common interests. For charities and NGOs, this is a game-changer. This week’s...
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Canadian corporations wrangle with legal implications of social media
For today’s corporations, there are countless benefits to using social media to create brand growth and loyalty. We’ve discussed many of these benefits in previous installments of the digital literacy...
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Traditional media reality check: evolve or cease to exist
A digital literacy series would be incomplete without the inclusion of one of today’s most hot button topics – the impact digital media is having on traditional media. This very blog is a result of the...
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For businesses, social shopping offers a great deal
Over the past few months, this digital literacy series has explored the various ways digital media is impacting the world we live in. It’s changed the way we consume media and the manner in which we...
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Melrose Café & Bar: a case study of digital media & the hospitality industry
Today digital media influences so much of our lives. We make purchasing decisions based on reviews we read online; we track our activities using apps and online tools to measure improvement and meet...
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In the world of social media, what’s your digital lifestyle?
Let’s take a trip back to the ‘90s. How was your life different? Chances are some of the main changes you’ll notice relate to digital media. Facebook wasn’t born yet, so annoying status updates (and...
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Open wide and say “ahh” to a social media checkup
A social media checkup with a digital marketer is like an appointment with a medical specialist, minus the waiting room and the stale magazines (we bring our iPads). Digital marketers may have a better...
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Watch out boys, women are social media mavens
You heard it here first: digital media is changing the way we act. And hold on to your hats folks because how we act is also influencing digital media. As I’ve explored throughout this digital literacy...
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Watch out boys, women are social media mavens
You heard it here first: digital media is changing the way we act. And hold on to your hats folks because how we act is also influencing digital media. As I’ve explored throughout this digital literacy...
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Get fluent in Facebook for business
Are you fluent in Facebook for business? We live in a world where everybody and their grandmother are on Facebook. At this point, Facebook literacy is taken for granted for personal use – but what if...
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A rep to uphold: how digital media factors into reputation management
This post is part of our ‘Do you need digital media?’ series – an exploration of how digital media can help you meet your organization’s goals. There’s a lot of confusion regarding the need for digital...
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Talkin’ ‘bout my generation: age demographics and social media
Understanding your target audience is absolutely essential for your content marketing strategy. Fortunately, taking a look at your audience’s generation could offer up valuable insight. Baby Boomers...
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Measures of success: the best photo sizes for each social media platform
When posting photos on social media, you probably don’t give a second thought to the size of those photos. However, by disregarding photo dimensions, you’re actually doing your social media strategy a...
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Reading list: our favourite digital media reads from 2017
It’s undeniable: 2017 was a year filled with powerful developments in online marketing and social media. As a result, there’s a never-ending supply of online reading material available to help you stay...
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‘Authentic’ influencers can give social media a big push
Businesses that use social media in their marketing are quickly learning the value of using “influencers” to increase reach. But how do they know the influencers they use are authentic and genuine?...
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9 factors to consider before connecting with influencers
According to Jeff Bullas, a leading digital marketing blog, “In 2017, 86 per cent of marketers said that they used influencer marketing, and 39 per cent of them intend to increase their budget for it...
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Bored with blogging? Try vlogging ASAP
In 2018, it’s basically impossible to ignore the vlogging craze. There is no shortage of vlogs, or video blogs, available on YouTube – everyone from tech junkies to fitness pros have made their mark on...
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A Guide to Social Listening: Your Social Media Secret Weapon
This guest post was written by Dane O’Leary of TrustRadius, a review site for business technology. Dane O’Leary is a writer, tech journalist and regular contributor to TrustRadius where he shares his...
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